East Hampshire Tourism Action Plan
This is agreed annually by the East Hampshire Tourism and Marketing Partnership.
The partnership's objectives are:
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to support existing tourism businesses
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to encourage sustainable development of the local tourism product, including the development / diversification of more quality and affordable accommodation
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to build on a brand image which is meaningful to the consumer and which conveys the qualities which make East Hampshire a desirable place to visit
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to adopt a marketing approach which will increase the value of tourism without increasing visitor pressures and to sustain the high quality environment
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to research the market for short breaks in the area and monitor visitor trends, customer satisfaction and performance
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to welcome visitors and provide a quality and valued information service that adds to the total enjoyment of their stay
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to enhance East Hampshire' s reputation for quality as a destination to visit and enjoy
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to develop partnerships to enable these objectives to be achieved.
The action plan for 2012/13 can be downloaded below.