East Hampshire Tourism Action Plan
This is agreed annually by the East Hampshire Tourism and Marketing Partnership. The partnership's objectives are:
- to support existing tourism businesses
- to encourage sustainable development of the local tourism product, including the development / diversification of more quality and affordable accommodation.
-
to build on a brand image which is meaningful to the consumer and which conveys the qualities which make East Hampshire a desirable place to visit
-
to adopt a marketing approach which will increase the value of tourism without increasing visitor pressures and to sustain the high quality
environment
-
to research the market for short breaks in the area and monitor visitor trends, customer satisfaction and performance
-
to welcome visitors and provide a quality and valued information service that adds to the total enjoyment of their stay
-
to enhance East Hampshire' s reputation for quality as a destination to visit and enjoy
-
to develop partnerships to enable these objectives to be achieved.
The action plan for 2008/09 can be downloaded below.
Return to Support to tourism businesses
Action Plan 200809.doc
Click here to get the FREE Microsoft Word Viewer software