More than 800 fines have been issued to litter louts around East Hampshire over the last 12 months.
East Hampshire District Council is committed to keeping the district’s streets clean and free from litter with regular litter enforcement patrols.
Residents and visitors can be fined £80 for discarding litter, including cigarette butts and chewing gum.
Cllr Ingrid Thomas, Portfolio Holder for Neighbourhood Services, said: “Litter is a blight on our towns and villages and we take it very seriously at East Hampshire District Council.
“Our regular patrols have cut the amount of litter being dropped around the district and that is good for the environment and good for the area’s residents and visitors.
“With more and more shoppers expected to come to town for the Christmas festivities we will be increasing our patrols in hot-spots to keep our streets looking great.
“We are also determined to follow through on fines we issue and have brought 28 prosecutions to court for non-payment, leading to costs of around £480 plus a criminal conviction for those offenders.
“The message is clear. If you drop litter, then you can expect a fine.”
East Hampshire District Council’s litter enforcement is provided by EH Commercial Services Ltd, its wholly owned company.
Studies show that 81 percent of people in the UK are angry and frustrated by litter and it affects how people feel about where they live and how safe they feel.
There is also a correlation between litter to graffiti and increased crime making it more important to keep the lid on litter.